WSA Names Yapta a Finalist for the 2008 Consumer Product of the Year Award



Innovative Airfare Tracking and Refund Alert Service Recognized for Delivering Unparalleled Value to Consumer



SEATTLE - January 7, 2008 - Yapta, Inc. (www.yapta.com), an online travel shopping service that tracks airline ticket pricing for leisure and business travelers, today announced that it has been named a finalist for the "2008 Consumer Product or Service of the Year Award" as part of the annual WSA Industry Achievement Awards to be held on Thursday, February 7, 2008 at the Westin Hotel in Seattle. For the past 13 years, the WSA Industry Achievement Awards have honored Washington-based companies, agencies and individuals who best demonstrate innovation and excellence in technology.

Yapta was selected as a finalist for the Consumer Product or Service of the Year for its innovative airfare tracking and alert service and the extraordinary value it delivers to online travel shoppers. Travelers utilizing the Yapta service can track airfare prices from most major airline websites and be alerted when the price on a specific flight drops.

As travelers shop airline websites for flights, Yapta helps them bookmark the most appealing itineraries and performs multiple price-checks per day on those particular flights, then issues an email alert if the price drops or falls within a desired spending limit. By enabling travelers to bookmark specific trips and receive automated price drop alerts, Yapta not only helps them obtain the best available price, but also simplifies the online travel planning process by storing all preferred flights in a single, online list with updated fares.

Bringing to light pro-consumer "guaranteed airfare rules" offered by most major domestic airlines, the service also alerts travelers when they are eligible for travel vouchers - and in some cases, cash refunds - when a lower ticket fare becomes available after purchase. Since the launch of the service in May 2007, travelers have used Yapta to bookmark more than $200 million worth of flight itineraries and have been alerted to approximately $20 million in potential airfare savings.

"Being named a finalist for this year's WSA Consumer Product or Service of the Year Award is an honor and a reflection of the tremendous value that Yapta has delivered to travelers in just a short period of time," said Tom Romary, CEO of Yapta. "As consumer demand for a simplified online travel shopping experience and greater airfare price transparency continues to grow, more and more travelers are turning to Yapta as their personal travel assistant. By giving travelers simple price assurance and the confidence to buy their tickets early, Yapta can help anyone - from leisure travelers to business travelers - get the most out of their online trip planning."

About Yapta, Inc.
Yapta, Inc. was founded in January 2006 with the mission to assure consumers that they get the most value out of their trip planning, and pay the lowest possible price for airline tickets. Yapta's online service takes advantage of airfare price volatility by continually monitoring airline ticket prices and alerting consumers when the price on "tagged" flights decreases. Bringing to light pro-consumer "guaranteed airfare rules" offered by many airlines, the service helps air travelers obtain travel vouchers -- and in some cases, cash refunds -- when the price decreases on tickets that have already been purchased. For more information, visit www.yapta.com.

About the WSA
Founded in 1984, WSA is Washington's technology association with over 1,000 member companies representing more than 100,000 software, Internet, telecommunications and technology company employees. The WSA is a catalyst for industry connections and provides members with key business services. As a voice for Washington's technology industry, the WSA leads the advocacy of issues necessary to grow Washington state's impact as a leader in the digital economy. WSA's global partners are Davis Wright Tremaine LLP, Microsoft, Regence BlueShield, The Hartford and Wells Fargo Insurance Services. WSA's funding partners are AH&T Insurance, Blink Interactive, Inc., Comerica Bank and RealNetworks. For more information, please see www.wsa.org.

Contact:
Jeff Pecor, Yapta, Inc., 206-625-2301, jeff@yapta.com