Yapta, Inc. Closes $2.3 Million Series A Financing



Funding to Expand Development and Marketing of Company.s Trip Tagging & Airfare Refund Alert Service



SEATTLE - July 10, 2007 - Yapta, Inc. (www.yapta.com), an online travel shopping service that tracks airline ticket pricing for consumers, today announced it closed a $2.3 million Series A investment round led by First Round Capital. The financing, which also includes investment from Voyager Capital, Swiftsure Capital and Bay Partners, increases the company.s total capital raised to $3 million. The funding will be used to expand the development of Yapta.s trip tagging and airfare refund alert service and provide working capital for the company.s continued marketing efforts.

"Completing our Series A funding fuels the momentum we have achieved since launch, strengthening our position in the market by helping broaden awareness and deliver enhanced functionality to consumers," said Tom Romary, president and CEO of Yapta. "Trip tagging is an entirely new approach to travel shopping that has been quickly embraced by consumers. Our early experiences clearly illustrate that an informed shopper creates a more satisfied and loyal airline customer."

According to a recent online travel study conducted by eMarketer, online shoppers make, on average, nine visits to travel websites (checking flight options and pricing) before making a flight purchase. Yapta enables consumers to shop easily for the lowest airfare price by allowing them to "tag" specific flight itineraries offered at leading domestic airline websites or online travel agents and receive alerts via email when fares drop or fall within a desired spending limit. Bringing to light pro-consumer "guaranteed airfare rules" offered by many airlines, the service also alerts travelers when they are eligible for travel vouchers - and in some cases, cash refunds - on airplane tickets that have already been purchased.

"With its veteran management team, proven technology and a focus on the interests of consumers, Yapta has quickly captured a loyal following in an emerging online marketplace," said Chris Fralic, partner at First Round Capital. "Professionally, our investment in Yapta aligns well with our other portfolio companies - and as a consumer, it's an investment in our own personal travel shopping experience. Yapta is providing much-needed price transparency to online travel consumers and, more importantly, peace of mind that they are getting the most value from their travel dollar."

"Shopping online for the lowest airfare is a painful ritual that many consumers are all too familiar with," said Bill McAleer, managing director for Voyager Capital. "Yapta alleviates the time and hassle associated with the travel shopping process by providing very timely, relevant and actionable pricing alerts to consumers. It's a novel approach that has gained substantial traction, establishing the company as the leader in a market with excellent growth potential."

"We've worked very closely with Yapta in recent months and have seen the company make significant progress on the execution of its business strategy," said Scott Wilson, managing partner of Swiftsure Capital. "We see tremendous potential for Yapta's service which enhances airfare shopping by consumers and strengthens airline customer loyalty."

About Yapta, Inc.
Yapta, Inc. was founded in January 2006 with the mission to assure consumers that they get the most value out of their trip planning, and pay the lowest possible price for airline tickets. Yapta's online service takes advantage of airfare price volatility by continually monitoring airline ticket prices and alerting consumers when the price on "tagged" flights decreases. Bringing to light pro-consumer "guaranteed airfare rules" offered by many airlines, the service helps air travelers obtain travel vouchers -- and in some cases, cash refunds -- when the price decreases on tickets that have already been purchased. For more information, visit www.yapta.com.



About First Round Capital
First Round Capital is a seed-stage venture capital firm dedicated to helping talented entrepreneurs build remarkable companies. First Round is not afraid of investing in pre-revenue companies - and often provides a company's first outside capital. As former entrepreneurs, the partners at First Round understand the challenges of launching a new enterprise, and offer insight and expertise that are as valuable as its venture capital. The firm has invested in over twenty start-up companies including Jingle Networks, Krugle, Riya.com, and VideoEgg. Additional information on First Round Capital is available via the Internet at www.firstround.com.

About Voyager Capital
Voyager Capital is a leading Pacific Northwest information technology capital firm, providing entrepreneurs with the resources, experience, and connections to build successful companies. Voyager invests in early and growth stage business software and services, wireless and digital media companies, where the firm's domain expertise and go-to-market resources help build market leaders. Four of the firm's companies were recently named to the Deloitte.s Technology Fast 50 Pacific Northwest List. Voyager Capital has offices in Seattle, WA and on Sand Hill Road in Menlo Park, CA. For more information, visit Voyager's website at www.voyagercapital.com or telephone 206-438-1800.

About Swiftsure Capital LLC
Swiftsure Capital is a Seattle-based private equity firm that invests in and provides investment banking services for mid to late stage private growth companies. Swiftsure's professional team has significant operational and financial expertise as well as extensive relationships with private and institutional investors. For more information on Swiftsure, e-mail info@swiftsurecap.com.

About Bay Partners
Bay Partners, LLC is an early stage venture capital firm located in Silicon Valley. The firm has been building successful technology companies since 1976, funding over 300 startups. Bay leverages the operating background of its partners and its extensive network of executives and advisors to help outstanding entrepreneurs create the leaders in new high-growth market segments. Notable successes from Bay's portfolio include Brocade, Concord Communications, Digital Island, Exodus, Sonicwall, Placeware, Informatica, Web Logic (BEA) and NetScaler. Bay has over $1 billion under management. For more information, visit www.baypartners.com.

Contact:
Jeff Pecor, Yapta, Inc., 206-625-2301, jeff@yapta.com