Aloft hotels are the new twist in travel from Starwood Hotels & Resorts. A vision of W Hotels, the Aloft Frisco is a bold, fresh, and fun new hotel featuring loft-inspired design and always-abuzz public spaces. Perfectly positioned for an easy breezy travel experience in Dallas's northernmost suburbs! Business visitors are conveniently close to corporate headquarters of Frito-Lay and JCPenney, plus loads of other area offices. But Frisco's also all about fun! Pop next door to Stonebriar Centre for upscale retail and loads of entertainment options. Enjoy sports action at nearby Pizza Hut Park and Dr Pepper Ballpark. Or dash into downtown Dallas in a quick half-hour for a big-city buzz.Rise and shine in our bright and modern aloft rooms, featuring plush platform beds, walk-in showers, custom amenities by Bliss® Spa and more. Recharge all your gadgets with the plug & play docking station, which also links your laptop or tunes to the 42 LCD TV. Meet and mingle at our w xyz(SM) bar, grab a snack at the 24/7 re:fuel by aloft(SM) gourmet pantry, or work and play at our re:mix(SM) lounge. Plenty of perks include free hotel-wide Wi-Fi, our always-open re:charge(SM) gym, stylish splash pool, and more!